KFC tested SMS vs push and saw a 31% increase in incremental sales.
28 June 2023
Be Absolutely Engaging.™
With open rates as high as 98%, you can’t afford to keep SMS siloed from the rest of your channels. Bring SMS into your marketing mix and keep customers in the conversation.
Send personalized SMS/MMS messages that your customers want to receive and act on.
Save time and money by unifying SMS and every other digital channel under one centralized platform.
Rapidly grow a healthy subscriber list and expand your SMS program reliably.
Engage high-value customers in the moments that matter.
Increase revenue on mobile
Create relevant, engaging texts with content that reflects your customers’ preferences and behaviors. Easily embed recommendations, promotions, loyalty points, alerts, and more.
Connect in the moments that matter. Trigger campaigns and user journeys based on real-time customer behaviors, campaign interactions, and backend updates.
Optimize for conversions. Send the SMS campaign that’s most likely to convert by leveraging robust A/B testing and automated, real-time optimization.
Sweetgreen drives a 10% conversion rate with their Braze-powered SMS promotion code campaignView Article
Foster brand loyalty
Understand and act on your rich zero- and first-party data. Send targeted SMS based on your customers’ preferences, behaviors, and cross-channel interactions.
Fine-tune your audiences. Target customers who are most likely to convert with real-time granular segments and filters.
Connect with your mobile-first customers on their terms. Leverage AI to reach them on their preferred channel and deliver your SMS at the right time.
Use SMS click tracking to re-engage customers based on their past interactions and maximize performance with in-depth analytics.
FREENOW drove a 33% increase in sessions by activating lapsed users with SMS messagesView Article
Grow a healthy subscriber list. Leverage our no-code phone number capture form and turnkey workflows to build a highly engaged list of SMS subscribers.
Stay compliant. Automatically update subscription status changes in real-time with built-in keyword processing.
Scale your SMS program reliably. Expand your SMS use cases and audience sizes with a platform engineered to handle high-volume promotional and transactional sends to 200+ countries.
Partner with SMS experts. Build and expand your SMS program with our high-touch onboarding process and implement best practices with guidance from our dedicated SMS team.
Eliminate point solutions
Eliminate point solutions and channel silos. Optimize marketing spend by pairing SMS with other conversion-driving channels, including email, push, in-app messages, and more.
Create customer-centric experiences. Build seamless campaigns with SMS and other channels and manage cross-channel interactions with intuitive journey orchestration.
Reduce paid ad waste by connecting your owned and paid channels. Dynamically suppress ads the instant a customer converts on SMS or any other channel.
Double down on high-performing strategies. Leverage campaign-level, SMS program-level, and cross-channel reporting to make data-driven decisions that maximize revenue.
“We’ve been really impressed with how Braze has enabled us to advance our customer communication strategies across email, SMS and mobile channels. The cross-channel integrations and targeting capabilities continue to be crucial.”
Foster brand loyalty
Stay top of mind. Make your texts easily recognizable with SMS Contact Cards and foster customer trust with custom domains that reflect your brand identity.
Spark up a conversation. Create real-time, two-way campaigns and user journeys powered by custom keyword processing.
Ensure that your marketing messages contain the latest loyalty status, points, and other customer information.
Sunnyside uses two-way SMS to check in with their members and support healthier drinking habitsView Article
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